Updated: 7-2-2025
Welcome to the ERA Rebranding Coordination Page, your central hub for updates, resources, and information about our transition to the European Hiking Federation with the new slogan “Hiking Europe.” This page is designed to support ERA member organizations and partners throughout the rebranding process and will be updated regularly as the project progresses.
Purpose of this page
This page serves as a collaborative space for internal coordination between ERA and its member organizations and partners. Here, you’ll find essential information, updates, and downloadable resources to help you implement the new branding in your communications and activities.
Rebranding process updates
Stay informed about key milestones and developments in the rebranding process. Below are the latest updates:
- Webinar: April 29, 2025 – Join us for an overview of the rebranding strategy and resources.
- Brand manual: Coming soon – A comprehensive guide to using the new branding elements.
- Public launch event: May 2025 – Official “European Hiking Federation unveiling.”
Resources for member organisations
We are committed to providing the tools and support you need to adopt the new branding seamlessly. Below are links to available resources (more will be added over time):
- Logos and visual identity
- Download the new logo (high-resolution) (coming soon)
- Download logo variations (for different platforms) (coming soon)
- Guidelines and templates
- Brand Manual (coming soon)
- PowerPoint template with the new branding (coming soon)
- Marketing and communication materials
- Social media graphics and banners (coming soon)
- Press release templates (coming soon)
How to get involved
We encourage all member organizations and partners to engage in the rebranding process actively. Here’s how you can participate:
- Feedback: Share your input on the rebranding materials and process by submitting feedback to the ERA secretariat.
- Webinar participation: Join our scheduled webinars and virtual meetings to stay informed and aligned.
- Adopt the brand: Begin incorporating the new branding elements into your organization’s communications as resources become available.
FAQs
Q: When should we start using the new name and logo?
A: We encourage members to begin adopting the new branding after the public launch in May 2025. Resources will be available to guide the process.
Q: Will the old name and branding still be used?
A: During the transition period, both the legacy name and new branding will be used to ensure continuity and reduce confusion.
Q: How can we access updates and new materials?
A: Check this page regularly for updates, or subscribe to our newsletter for the latest developments.
Contact us
If you have any questions or need further assistance, please don’t hesitate to contact the ERA team:
- Email: secretariat@era-ewv-ferp.com
Thank you for your cooperation and support as we embark on this exciting new chapter together. Together, we are shaping the future of hiking in Europe.